Dior

The resurgence came as Lei rewrote Xiaomi’s business model. Thanks to the internet flash sales campaign it pioneered, the startup took off quickly as loyal customers, called Mi Fans, flocked to buy its products--which often rival iPhones in terms of specs but at half the price--in limited batches. A 2014 funding round valued the firm at $46 billion, the Sydney Escorts highest for a private company worldwide at the time. But things quickly soured. Local competitors copied Xiaomi’s online-only model and raced to launch better devices as the firm struggled with supply-chain hiccups. Xiaomi’s shipments of phones once fell by as much as 30% from a year ago, while rivals including Huawei and OPPO surged ahead.

Now, to broaden its appeal beyond internet-savvy customers, the startup is opening physical shops to attract consumers Sydney from all walks of life. It plans to open 2,000 stores worldwide by 2019, with about half in China. Many of them resemble Apple’s signature retail outlets--spacious, in prime locations, and featuring products that are made by Xiaomi or partnered firms such as the New York-listed Huami. The idea is that even if people don’t walk in to buy phones, they could be tempted to try other products, such as its $23-wearable fitness band or a $300 floor-sweeping robot.

Supply-chain management has Sydney Escort also been strengthened, with the company developing a strong partnership with chip-maker Qualcomm, said Canalys research director Nicole Peng. Xiaomi uses the American firm’s latest chips--such as the Snapdragon 845--in flagship products such as the $527 bezel-less Mi Mix series. Xiaomi is also Sydney Escort agency developing its own chipsets--with the self-designed Surge S1 chip installed in its mid-range Mi 5C smartphones--making it the fourth smartphone maker capable of doing so after Apple, Samsung and Huawei.